Can immersive, in-person experiences revitalize US malls?
March 26, 2026
US malls have tremendous, untapped potential. What does it take to turn them around?
US mall owners, landlords, and tenants?are getting creative as?they?seek?to revitalize malls, which have been?in decline for?years.?For?example, some?malls are offering?immersive,?in-person experiences for fan-favorite shows like Netflix¡¯s?Stranger Things,?Squid Game,?and?others.
These?experiences?capitalize on trends?that?help bring people back?to malls.?It¡¯s?important to ask the?question:?how can mall owners take advantage of this momentum?to capture the imagination?of surrounding communities?over the long term??
With decades of experience in urban design and mall redevelopment,?Jason Beske?can share:
- Why?a mix of affordable, diverse housing and urban mobility solutions are key to the success and longevity of?US?malls
- The benefits of mixed-use neighborhoods
- How to meet community needs by repurposing amenities and services?
- The benefits to repositioning the look and feel of?US?malls?
Malls face daunting but exciting challenges that require thoughtful design solutions. With innovative placemaking strategies, vision, and creatively incorporating experiences like virtual reality, our team helps mall owners plan for successful revitalization.?
Read more about?our strategies for turning around a declining mall.