A creative director and brand strategist, Krista¡¯s Ãë²¥ crosses many sectors from residential projects to commercial properties and mixed-use neighborhoods. A firm believer in the idea that the most successful brands are those that are authentic, Krista distinguishes her projects with a careful consideration of competitors, strategic messages, and on-trend graphic design.
Krista leads a visioning process with the design team and client that gets to the heart of each property's distinctive features. She then develops brand strategies that weave together each property¡¯s most distinctive qualities. By staying abreast of trends and market forces, Krista delivers memorable campaigns that highlight properties in a crowded marketplace and differentiate them from competitors.
Seventeen years ago Krista created our Branding Iron studio, and since then she¡¯s been responsible for growing the Branding Iron practice across the country including current projects in Chicago, Miami, Philadelphia, Baltimore, and Washington DC.?
